Ferrari, already regarded as the world’s strongest brand, has now been included in a list of the top sporting brands. The Formula 1 team is the only Italian representative among the top 25 of a list featuring just 5 European football teams, nearly all the other places made up solely of teams from American sports.
According to Forbes magazine’s classification, Scuderia Ferrari has an estimated worth of 1.2 billion dollars, putting it in 22nd place. The top three places are three football clubs – Real Madrid, Barcelona and Manchester United, although the lions share goes to the 17 American Football teams that make up the top 25. Then there are four baseball teams and two basketball teams.
Scuderia Ferrari is the only representative in its category, even scouring the list down to fiftieth place revealing no other motor sport companies. On the Italian front, the only other team is the Milan football club.