In 2010, the Swiss manufacturer Cabestan officially announced its partnership with Ferrari Spa to develop the 60 pieces Limited Edition Scuderia Ferrari One.
Over ten months, PHG assisted Cabestan in reaching HNWI, targeting existing Ferrari owners by capitalizing on Ferrari racing events portfolio such as the Ferrari World Finals in Spain, Shanghai and Monte-Carlo Formula 1 Grand Prix. The pieces were showcased during the 2011 Shanghai Auto Show and at dealership-based events such as the Ferrari FF private viewing session. In addition, PHG organized the official UK product launch at Hurtwood Polo Club in collaboration with the Ferrari Owners Club and Linder Luxury Group.
Over ten months, PHG assisted Cabestan in reaching HNWI, targeting existing Ferrari owners by capitalizing on Ferrari racing events portfolio such as the Ferrari World Finals in Spain, Shanghai and Monte-Carlo Formula 1 Grand Prix. The pieces were showcased during the 2011 Shanghai Auto Show and at dealership-based events such as the Ferrari FF private viewing session. In addition, PHG organized the official UK product launch at Hurtwood Polo Club in collaboration with the Ferrari Owners Club and Linder Luxury Group.
