The business relationship between Maison Mumm & PHG started in 2009 when Ferrari Asia Pacific Marketing Manager Carl Gurdjian secured an agreement with Pernod Ricard to have Maison Mumm as their Official Champagne int he APAC region.
Back then, Maison Mumm was activated during all Ferrari APAC events, in more than nine countries, twelve cities and two continents, through specific customers activities such as product launches, dealership events, Formula 1™ Grand Prix Team hospitality, Formula 1 private parties, and Ferrari customers gatherings (Ferrari Owners Club).
The experience gained over the years and the long lasting relationship established between Maison Mumm and PHG led to a new partnership with Groupe COMO Automobiles (Mercedes-AMG Dealer Network in Paris) and most importantly to securing the Official Champagne partnership with the new 100% Electric Championship - FIA Formula E since season 1 and until the end of season 4.
Since season 2, PHG is officially representing the interests of Maison Mumm as Brand Ambassador, ensuring its development through the Championship, building creative activation solutions with the Teams & Drivers and maximising its live and digital visibility.
Back then, Maison Mumm was activated during all Ferrari APAC events, in more than nine countries, twelve cities and two continents, through specific customers activities such as product launches, dealership events, Formula 1™ Grand Prix Team hospitality, Formula 1 private parties, and Ferrari customers gatherings (Ferrari Owners Club).
The experience gained over the years and the long lasting relationship established between Maison Mumm and PHG led to a new partnership with Groupe COMO Automobiles (Mercedes-AMG Dealer Network in Paris) and most importantly to securing the Official Champagne partnership with the new 100% Electric Championship - FIA Formula E since season 1 and until the end of season 4.
Since season 2, PHG is officially representing the interests of Maison Mumm as Brand Ambassador, ensuring its development through the Championship, building creative activation solutions with the Teams & Drivers and maximising its live and digital visibility.
