For several years, PHG has been dealing with large-scale corporate events, acting as consultants or operating the entire manifestation. Our marketing background with the famous car manufacturer Ferrari, allowed us to gain experience in delivering top quality events and reaching well known-brands.
- Ferrari North America & Asia Pacific
- Rallye des Caprices 2014
- Como Bercy Mercedes AMG Performance Centre Grand Opening 2014
- Salon Belles Montres 2014 - Caroussel du Louvre
- Salon Belles Montres 2013 - Caroussel du Louvre
- 2nd Chopard Ladies Polo French Open - Chantilly Polo Club
- 1st Chopard Ladies Polo French Open - Chantilly Polo Club
- Lyon International Motor show - Lyon
Ferrari North America & Asia Pacific
From 2005 to 2010, PHG Marketing and Communication Consultant Carl Gurdjian was under Ferrari North America and Ferrari Asia Pacific employment, supervising all the marketing activities and working closely with 16 countries around the world:
- Ferrari Driving Schools (CH/JP)
- Formula 1™ GP events
- Ferrari Owners' Club
- Track activities
- Team building
- Product launch
- Dealer events
- Gala dinners
Rallye des Caprices Edition "0" - Switzerland
From September 24th to September 26th, PHG U.K. assisted Caprice Events SARL in organising the Edition "0" of the Rallye des Caprices, a 100% ladies events. More than 500Km around the amazing sceneries of Switzerland from Geneva to Gstaad and through the French Alps, PHG U.K. Team - Rally Director, was in charge of the Technical side of the event, road checks, creation of the Road Book and the Guidelines, coordinated the local staff and provided full support on site prior to and during this outstanding 3 days event. Pictures and Video by Future Photography
Como Bercy Mercedes AMG Grand Opening - Paris
On 27th November 2014, Groupe Como introduced to the Medias and its customers, the Group's new flagship located in the heart of Paris over more than 13,000 sqm of pure Automotive Energy. Following PHG U.K. strong experienced gained with Ferrari, we assisted Groupe Como in coordinating both Press and VIP events. We managed the partnership with G.H.Mumm Champagne, arranged the attendance of former Formula 1 driver David Coulthard and provided full on site support prior and during the event. With more than 1,200 guests and an outstanding Media coverage, Groupe Como as set the new reference in Automotive Dealership and we are very proud to have been involved with this amazing project.
Salon Belles Montres 2014 - Carrousel du Louvre
This 8th edition has enabled 13,300 visitors to meet some fifty brands from all over Europe . Last year , the show attracted 13,800 people , the crowd is very close to that of the edition 2013. A significant difference ( appreciated by all the players in this edition) : more collectors and developments , foreign visitors ... but still enthusiastic breath of passion for fine engineering . The public was able to appreciate the diversity of exhibitors: the brands present from the beginning , others returning after a few years of absence or exhibiting for the first time, presence and strength of independent watchmakers together in a new dedicated space. Expanded and restructured , the new conference space was sold out with his 20 disposals animated program with talent by Gregory Gardinetti of Fine Watchmaking Foundation ( FHH) , Ludovic Ballouard Stephen Forsey , Kari Voutilainen and many other speakers enthusiasts. To highlight the success of discovery workshops of watchmaking, with more than a hundred slots provided free of charge . Each participant left with a diploma "Objective Horlogerie ". At the end of 2013, Jean-Philippe Barberot - CEO of Salon Belles Montres - expressed the will to give a new breath to this international event: The vow was materialized for this 8th edition with the help of Carl Gurdjian and PHG U.K. which objectives were to reposition Salon Belles Montres, offer more comfort to the brands, the medias and the visitors and send a strong message to watch industry. Mission accomplished.
Salon Belles Montres 2013 - Carrousel du Louvre
Since 2013, PHG is consulting for the famous International exhibition of luxury watches “Salon Belles Montres” taking place in the Carrousel du Louvre in Paris and that welcomes more than 13,000 visitors every year. On one hand, our mission is to handle the entire staff logistics and organize the VIP cocktail party (1,800 guests) and on the other, we develop communication and marketing strategies to improve the commercial results, attract famous brands and increase the public attendance.
2nd Chopard Ladies Polo French Open - Chantilly Polo Club
For the second year in a row and in addition to the Promotion of the Polo tournament, PHG has been in charge of operating the entire Chopard Village during the 2nd Chopard Ladies Polo French Open in Chantilly on September 21st, 2013. Hosting more than 230 guests at the well-known Polo Club the Chantilly for a seated and served garden party, mixing sport and luxury, this event has been an outstanding success.
1st Chopard Ladies Polo French Open - Chantilly Polo Club
In July 2012, PHG was appointed to promote the 1st Chopard Ladies Polo French Open in Chantilly on September 16th, 2012 and organize the Chopard Village during the finals. With buffet lunch by Hediard, Perrier-Jouet Champagne, and the best lady Polo players running the show, it made this event unforgettable and very special.
Lyon International Motor show - Lyon
In 2010, “GL Events” appointed PHG as President of the Strategic Committee of Lyon International Motor. The objectives were clear: Position Lyon as the new “French rendez-vous” alternately with Paris Auto show. The 2011 was a great success:
- 50,000 sqm
- 74 exhibitors
- 110,000 visitors
- 300 journalist